Jewish Youth, Lost & Found, Pro & Con

Haviv Rettig, in a very nuanced and insightful article at The Jerusalem Post, about the Jewish collective, and/or individualistic "Lost and Found."

The article comes in response to the uproar over a recent video ad campaign by Masa - "Trek" - an Israel-based group offering cultural programming geared towards stemming assimilation among diaspora Jewish youth, similar to the US-based Birthright program.

Un-embeddable video (what's up with that, editors?): http://www.jpost.com/servlet/Satellite?cid=1194419829128&pagename=JPost%2FPage%2FVideoPlayer&videoId=1251804482457

Read it all.