Seders will never be the same (and I'm not real sure that's a good thing...)
Ben & Jerry’s is marketing a matzah-flavored ice cream in Israel.
"Matzah Crunch" was developed exclusively for the Jewish state, Avi Singer, the general manager of Ben & Jerry's in Israel, was quoted as saying in Israel's Maariv newspaper on Sunday.
The French vanilla-flavored ice cream contains chips of chocolate-covered matzah. It must be bought directly from the Ben & Jerry's factory in Yavne and costs about $4.50 a pound.
Maariv said the new flavor could be sold in Israeli supermarkets next year.
A few questions for tomorrow night at the Seder - (NOT the "Famous Four," and not to be confused with the Fantastic Four...):
- Do Ben & Jerry - well-known for supporting left-of-center causes, know about PizzaIDF, and would they do a co-branding deal?
- Does this go as dessert (aka - "afikomen") after the matzah-based pizza at Reform Seders?
- Can the "Days of the Redeemer of Israel" be far behind?
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